It was the first store of the group. Since its opening on January 1, 1969, it has evolved over time, moving through several locations until reaching its current prestigious site in the heart of Piazza Roma, a prime destination for city shopping and more. The store features a striking, modern, and functional design, with thoughtfully arranged display areas and comfortable seating zones for customer service. The refraction room, equipped with the latest-generation instruments, is managed by highly skilled optometrists. Loyal customers, often spanning three generations, appreciate the store’s ongoing updates and innovations, which ensure a service focused on achieving tangible results for clear, efficient, and comfortable vision, always tailored to the individual needs of each person.